Understanding human behavior at the individual level is critical to successful patient engagement. Understanding WHY patients are not achieving optimal outcomes can often only be uncovered by:
- Analyzing the unstructured data
- Aggregating and integrating clinical, financial, behavioral and environmental data sources
Unstructured data contained in the physician notes often provides insights into the clinical side-effects, adverse events and symptoms that are not recorded in structured fields. Also uncovered are behavioral barriers associated with nutritional, fitness, lifestyle, financial and environmental challenges. This information is the key to understanding HOW to engage patients with success.